Jägermeister Spice uses the same ingredients as the original Jägermeister but in vastly different proportions. While the original Jägermeister screams roots and licorice, Jägermeister Spice is all about baking spices. The nose is softer with a lot less licorice (although it’s there in the background), which makes room for cinnamon, allspice, black pepper, ginger, and clove to really emerge. The sweet in the nose is more vanilla than sugar, and comes together with the spices to smell like a holiday spiced cake.

Directed by Ismail Acar.

BEHIND THE SCENES

When Mast-Jägermeister needed a beautiful and succinct spot they called on award-winning director, Ismail Acar. The production was crafted entirely in post-production by a team of exceptionally talented digital artists.